The “Natural Flavors” Obfuscation

Did you know that MSG and aspartame can be labeled as “natural flavors”? Did you know that they are also the leading causes of central nervous system damage in the United States? They are both neurological toxins called excitotoxins, which essentially cause an extreme level of activity in certain brain cells, causing the cells to become exhausted and then die. The hypothalamus and the temporal lobes are specifically targeted. They control behavior, sleep cycle, emotion, immunity, and onset of puberty, among other things. They are essentially drugs, and damage your brain as such. Really look at the image to the right. This is what happens to brain cells within 2 hours of consumption of MSG.

brain-954821_640The reason they’re in a massive percentage of our food supply is because our food production system, very simply put, makes food that tastes of cardboard without a lot of help from additives like MSG and aspartame. They also ‘excite’ your taste buds along with your brain cells, and are addictive. The more of them you eat, the more you crave them. That’s another reason why they’re in so much processed food. The companies making these products want you to want them. Despite what it sounds like, this isn’t some sort of conspiracy theory. This is run-away laissez-faire capitalism gone mad (with the dubious exception of subsidization, of course).

mmm…gelatin

“Natural flavors” create two more problems for people who want to be more healthy and/or take a sociopolitical stand by taking control of their diet. One is that many of these “natural flavors” are manufactured using a process that begins with soy protein, sugar, glucose, starch, or a fatty acid. These are often derived from genetically modified crops, such as soy, corn, rapeseed, potatoes and sugar beets. The other problem is for vegetarians and vegans – there are many additives that are allowed in supposedly vegetarian and vegan food, which are derived from animals and insects. I like to take garlic supplements, but I recently discovered that the ones I’ve been taking use pig-derived gelatin. So, I’m back to raw organic garlic until I can find an alternative. It’s a veritable minefield out there. But knowledge is power, and as we gain knowledge, we can make changes one at a time.

All those years, I thought spices looked like this. Silly me!

All those years, I thought spices looked like this. Silly me!

The most important thing for you to know is how to recognize these dangerous ingredients, so that you can avoid buying products that contain them. MSG goes by many names. This is an incomplete list:

Glutamic acid, glutamate, monopotassium glutamate, calcium glutamate, calcium caseinate, sodium caseinate, gelatin, anything “hydrolyzed,” soy protein, soy protein concentrate, soy protein isolate, textured protein, whey protein, whey protein concentrate, whey protein isolate, yeast extract, yeast food, yeast nutrient, autolyzed yeast, caramelized yeast, vegetable extract, plant protein extract, oat flour, malt extract, malt flavoring, bouillon, broth, stock, natural flavoring, natural beef or chicken flavoring, seasoning, spices, carrageenan, enzymes.

For a long time I thought that the term “spices” in ingredients lists was to protect trade secrets, so the company doesn’t have to give away it’s special mixture of dried/dehydrated chives, oregano and parsley. As it turns out, it’s so they don’t have to write MSG on the label, since it’s gotten so much well-deserved bad press.

Aspartame may be a little easier to recognize, as it has fewer names. They include Equal, NutraSweet, NatraTaste, Canderel, Spoonful, and Equal-Measure. Similar artificial sweeteners that should also be avoided are acesulfame K, cyclamate, isomalt, saccharin, sucralose (brand name Splenda), alitame, neohesperidine, salt of aspartame-acesulfame, maltitol, lactitol, sorbitol, mannitol and glycerol.

greens-266560_640Here’s the thing. It’s really a lot easier to think about this in a positive way. In other words, don’t think about what to avoid. Think about what to include. For example, organic honey, actual real maple syrup, and organic raw sugar are fine in moderate quantities. Cook at home using fresh ingredients, and add flavor to your food with real herbs and spices. It’s that simple.

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